Privacy policy
Last updated: 29th December 2025
veovi (“veovi”, “we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). veovi is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or has been de-identified.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information and payment confirmation details (note: card details are processed by our payment providers and Shopify; we do not store full card numbers).
Account information including your username, password, preferences and settings (if you create an account).
Transaction information including products you view, add to cart, purchase, or subscribe to, and your order history.
Communications with us including information you provide when contacting us (for example, customer support enquiries).
Device information including information about your device, browser, network connection, your IP address, and other unique identifiers.
Usage information including how and when you interact with the Services, including pages viewed and actions taken.
Marketing / community information (where applicable): If you sign up for launch updates, subscribe to marketing emails, or participate in promotions (such as giveaways), we may collect the details you provide for those purposes (e.g., email address, Instagram handle, and any entry-related info).
Personal Information Sources
We may collect personal information from the following sources:
Directly from you when you create an account, place an order, sign up to our mailing list, enter a competition, communicate with us, or otherwise provide information through the Services.
Automatically through the Services and your device, including through cookies and similar technologies.
From our service providers who help us operate the Services (e.g., Shopify, payment processors, shipping/fulfilment partners, analytics providers, email marketing platforms).
From partners or third parties where you choose to interact with us through third-party platforms (for example, social media).
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Provide, tailor, and improve the Services
We use your personal information to:
process payments and fulfil orders
manage subscriptions (where applicable)
arrange shipping and delivery
provide customer support
operate, maintain and improve the Services
communicate with you about your account, orders, shipping, or any issues
remember preferences and help create a smoother shopping experience
Marketing and advertising
We may use your personal information to:
send marketing communications (e.g., launch updates, restocks, offers) by email (and where permitted, by SMS
measure campaign performance and improve our content
show you advertisements on our Services or on other websites/apps (including via Shopify and marketing partners), which may be based on your activity (e.g., browsing or cart activity)
You can opt out of marketing emails at any time by using the unsubscribe link in our emails.
Security and fraud prevention
We use personal information to:
authenticate accounts (if applicable)
protect the Services and our customers
detect, investigate, and address potentially fraudulent or illegal activity
Communicating with you
We use personal information to:
respond to enquiries
provide support and resolve issues
maintain our relationship with you
Legal reasons
We may use personal information to:
comply with applicable law
respond to lawful requests from regulators or law enforcement
enforce or investigate potential violations of our terms and policies
protect our rights, our customers, and the Services
How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These include:
Shopify (our ecommerce platform) and related Shopify services.
Service providers who perform services on our behalf, such as:
payment processing
shipping and fulfilment (e.g., Royal Mail for delivery)
email marketing and communications platforms
analytics and site performance tools
customer support tooling
IT and security services
Marketing and advertising partners to help us promote veovi and measure performance. These partners may use your information in accordance with their own privacy policies.
When you direct or consent to disclosure (e.g., requesting delivery to a particular address, or interacting with social media widgets).
Corporate transactions (e.g., merger, acquisition, restructuring) where permitted by law.
Legal compliance where disclosure is required to comply with law, enforce our policies, or protect rights and safety.
We do not sell customer lists in the ordinary sense. Where “sell” or “share” have specific meanings under certain laws (often relating to targeted advertising), you may have rights to opt out depending on where you live.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit to the Services will be transmitted to and shared with Shopify and other third parties that may be located in countries other than where you reside, in order to provide the Services.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights via the Shopify Privacy Portal.
Cookies and Similar Technologies
We and our partners may use cookies, pixels and similar technologies to operate the Services, remember your preferences, perform analytics, and support marketing.
You can control cookies through your browser settings. Please note that disabling cookies may affect how the Services function.
Third Party Websites and Links
The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not controlled by us, you should review their privacy policies and terms.
We are not responsible for the privacy or security practices of third parties.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you believe a child has provided us personal information, please contact us and we will take appropriate steps.
Security and Retention of Your Information
We implement reasonable security measures to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as necessary to:
provide the Services
fulfil orders and subscriptions
comply with legal obligations
resolve disputes
enforce our agreements
support legitimate business purposes (e.g., accounting, fraud prevention)
Your Rights and Choices
Depending on where you live (including the UK and EEA), you may have rights regarding your personal information, including:
Access / Know: request access to personal information we hold about you
Delete: request deletion of personal information (subject to legal exceptions)
Correct: request correction of inaccurate information
Portability: request a copy of your data in a usable format
Objection / Restriction (UK/EEA): object to or restrict certain processing
Withdraw consent (where applicable): withdraw consent for processing based on consent
Marketing preferences:
You can opt out of marketing emails at any time via the unsubscribe link. Even if you opt out, we may still send non-promotional emails (e.g., order confirmations, shipping updates).
To exercise any rights, contact us using the details below. We may need to verify your identity before responding.
Complaints
If you have concerns about our privacy practices, please contact us first and we’ll do our best to resolve them.
If you are in the UK or EEA, you may also have the right to lodge a complaint with your local data protection authority (for the UK, the Information Commissioner’s Office).
International Transfers
Your personal information may be processed outside the UK/EEA (for example, where Shopify or our service providers operate internationally).
Where required, we rely on recognized transfer mechanisms (such as the UK International Data Transfer Agreement and/or EU Standard Contractual Clauses) or transfers to jurisdictions deemed to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.
We will post the revised Privacy Policy on this page and update the “Last updated” date.
Contact
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your rights, contact us at:
Email: hello@veovi.com
Address: Veovi Ltd, 128 City Road, London, EC1V 2NX, United Kingdom
For the purpose of applicable data protection laws, Veovi Ltd is the data controller of your personal information.
